listen time: 2:06

What’s good good people it’s Auntee Rik with another Rikki Quickie.

I want to talk to you today about why it’s important to know your customer journey. Okay?

So your customer journey is what happens from the time that people get excited about your marketing, knock on your door and become a client, right? Until they’re no longer a client or that project is finished.

It’s important to know what happens in between, so that you can set up your workflow according to the things that needs to happen before, during and after, okay?

So you might have a great marketing campaign, and I like to call it like, your milkshake brings all the clients to the yard… but what happens afterwards? Does the milkshake spoil, does it go sour?

Do you drop the ball when – you know – you sign the person, they signed the contract, they pay the deposit, you start the work and then what happens? Does communication fall off, does um… are there misunderstandings? Do you forget things to include in your communications?

One way to keep satisfied customers is to stay one step ahead of the ball right? And the way you do that is by mapping out their journey… so take a few minutes, like literally a few minutes and just write down the stages that your clients go through while working with you, before, during and after.

What happens when your bombass marketing campaign works, and they show up ready to- ready to buy from you?

What happens next?

So map that out and then I’ll tell you what to do with it in another edition of Rikki Quickie, have a great day.